Launch Event Photography for Creative England
Launch events have different purposes for different businesses, and having good launch event photography can really help get your message across. Creative England recently launched a new GamesLab West Midlands programme which is designed to aid and sustain the growth of the gaming industry in the midlands. This event was the start of regular GamesLab Social for those in the gaming industry to meet up, network and socialise, as well as find out about the grants and support that is available in the area.
With corporate events there are often a number of reasons for wanting photographs, and it is important to find out how the photographs are going to be used, as well as finding out something about the event itself. In this case the launch had two parts to it – presentations from the speakers, and socialising afterwards. The speakers were from the gaming industry, and most of them had been helped by support and funding from Creative England. Financial support is an attractive prospect (particularly with the cost of getting games to market in a crowded marketplace), but the importance of the mentoring support really came across from the speakers – having a budget and an idea doesn’t mean that you will be a success, as there are so many pitfalls and mistakes that you can make on the way that will stifle a good product, and having the business mentoring support is invaluable. Among the speakers was Chris Kingsley, the co-founder and CTO of Rebellion, a very big name in the industry, who really brought this message home for the audience, who were a mix of experienced and new games developers.
The other side to the event was the social side. The importance of networking should never be underestimated, and chatting over a beer and a slice of pizza is a great way of doing this. It gives people a chance to meet new people within the industry, as well as a a chance to chat to the speakers informally and ask questions. For delegates at an event this can be the most useful part – having got inspiration from the speakers it is a chance to start spark ideas for your own business.
If you would like more information about how Associated Images can help you make the most out of your event, please just drop us a line.